Methodology

How we rate ingredients

Ratings come from a fixed list of rules, each taken from official pregnancy guidance and linked to it. The same label always gets the same result.

Where the rules come from

We only use health services, regulators and professional bodies: the NHS, the American College of Obstetricians and Gynecologists (ACOG), the US Food and Drug Administration (FDA) and NHS maternity services. If they don't cover an ingredient, it isn't on our list, and the app tells you so instead of guessing.

What the AI does, and doesn't do

The phone reads the label itself first. If it can't read it clearly, an AI model transcribes the ingredient list, and you can correct anything it misread. The AI never decides a rating, never gives advice and never sees your due date or health answers.

Who checked the list

14 of 14 rules were checked against their sources, most recently on 7 October 2026. They have not yet been reviewed by a clinician. Each ingredient page in the app shows its source and the date it was checked.

When guidance changes

We update the list without an app release. Products saved on your shelf are flagged if their rating changes.

The four ratings

Not for now

Official guidance says to avoid it while pregnant.

Limit

Fine within a limit the guidance sets.

Ask first

Guidance is limited, or the label doesn't say what we need. We tell you what to check.

No concerns

Nothing on our watch list. Not a promise that a product is safe.

The full list

IngredientRatingWhat the guidance saysSourcesChecked
AlcoholNot for nowNHS: drinking alcohol in pregnancy can cause long-term harm to your baby. It's safest to avoid alcohol.NHS: Foods to avoid in pregnancy (reviewed 15 Jun 2026)7 October 2026
CaffeineLimitNHS: no more than 200 mg of caffeine a day, counting all drinks and foods.NHS: Foods to avoid in pregnancy (reviewed 15 Jun 2026)7 October 2026
High-mercury fishNot for nowNHS lists swordfish, shark and marlin as foods to avoid. FDA adds king mackerel, orange roughy, tilefish (Gulf of Mexico) and bigeye tuna: the highest in mercury.NHS: Foods to avoid in pregnancy (reviewed 15 Jun 2026)
FDA: Advice about eating fish (current as of 5 Mar 2024)
7 October 2026
LiverNot for nowNHS: liver and foods containing liver have high levels of vitamin A, which can be harmful to your baby.NHS: Foods to avoid in pregnancy (reviewed 15 Jun 2026)7 October 2026
Mould-ripened or blue cheeseNot for nowNHS: soft cheeses with a white coating (brie, camembert, chèvre) and soft blue-veined cheeses, pasteurised or not, must be thoroughly cooked before eating.NHS: Foods to avoid in pregnancy (reviewed 15 Jun 2026)7 October 2026
Soft cheeseNot for nowNHS: pasteurised soft cheeses such as mozzarella, feta, paneer and ricotta are fine. Anything made from unpasteurised milk must be thoroughly cooked.NHS: Foods to avoid in pregnancy (reviewed 15 Jun 2026)7 October 2026
TunaLimitNHS: no more than 4 cans or 2 tuna steaks a week. FDA: albacore and yellowfin once a week; canned light tuna 2 to 3 times a week.NHS: Foods to avoid in pregnancy (reviewed 15 Jun 2026)
FDA: Advice about eating fish (current as of 5 Mar 2024)
7 October 2026
Azelaic acidNo concernsACOG lists it among over-the-counter acne ingredients that can be used during pregnancy. For peels or prescription strength, ask your ob-gyn.ACOG: Skin Conditions During Pregnancy (FAQ169, last reviewed Nov 2025)7 October 2026
Benzoyl peroxideNo concernsACOG lists it among over-the-counter acne ingredients that can be used during pregnancy. For peels or prescription strength, ask your ob-gyn.ACOG: Skin Conditions During Pregnancy (FAQ169, last reviewed Nov 2025)7 October 2026
Clary sage oilNot for nowNHS maternity aromatherapy guidance: clary sage is not to be used in pregnancy until after 37 weeks. Ask your midwife.NHS North Tees and Hartlepool: Serenity aromatherapy in maternity (reviewed 8 Jul 2026)7 October 2026
Glycolic acidNo concernsACOG lists it among over-the-counter acne ingredients that can be used during pregnancy. For peels or prescription strength, ask your ob-gyn.ACOG: Skin Conditions During Pregnancy (FAQ169, last reviewed Nov 2025)7 October 2026
Lavender oilAsk firstThere is no national guidance on essential oils in pregnancy. NHS maternity aromatherapy guidance: use them diluted in a carrier oil, and not at all with heart disease, epilepsy, recurrent bleeding or a history of premature labour. Ask your midwife.NHS North Tees and Hartlepool: Serenity aromatherapy in maternity (reviewed 8 Jul 2026)7 October 2026
RetinolNot for nowA form of vitamin A, in the same family as isotretinoin. ACOG: it is generally recommended that topical retinoids be avoided during pregnancy, including those in over-the-counter products.ACOG: Skin Conditions During Pregnancy (FAQ169, last reviewed Nov 2025)7 October 2026
Salicylic acidNo concernsACOG lists it among over-the-counter acne ingredients that can be used during pregnancy. For peels or prescription strength, ask your ob-gyn.ACOG: Skin Conditions During Pregnancy (FAQ169, last reviewed Nov 2025)7 October 2026

Spotted something out of date? Tap the flag on any result in the app, or write to support@docusmarter.com.